“Everything about this stinks of a cheap made-for-TV,” remarks an opportunistic commentator midway through the horror sequel Influencers. At that point, he’s being manipulatively dismissive toward an interviewee with an outlandish story he once said he trusted. Yet his description of what’s happening in the movie isn't inaccurate. On its face, two streaming movies chronicling a woman who worms her way into the lives of social media stars and then murders them seems like the 21st-century equivalent of a tawdry but network-approved weekly TV movie. The wild thing about Influencers is how much better it is than plenty of the competition, regardless of screen size. It is precisely the suspense film capable of giving its peers a serious bout of FOMO.
The 2022 film Influencer tracks the mysterious CW (Cassandra Naud) as she methodically selects traveling alone influencer targets, entices them to their doom, and conceals those murders (for a time) by taking control of their socials. The film concludes (spoiler ahead) with CW marooned on an uninhabited island near the coast of Thailand, following her most recent mark, Madison (Emily Tennant), reverses their roles against her.
This lends the 2025 Influencers some early mystery, as returning writer-director Kurtis David Harder picks up with CW happily living alongside her partner Diane (Lisa Delamar) in Paris. During a trip to celebrate the couple’s one-year anniversary, UK-based influencer Charlotte (Georgina Campbell) catches CW’s eye and anger.
CW remarks to Diane that a person ought to attempt leaving a device-obsessed influencer somewhere without any devices and see whether they can survive. Are we witnessing a backstory prequel? Did CW become extremist by seeing the special treatment given to one fame-seeker?
The story’s perspective shifts several more times, eventually clarifying those introductory moments' chronological position. The story revisits Madison, who has been exonerated for carrying out CW’s crimes, but still faces suspicion regarding her version of the events, including the murder of Madison’s boyfriend. We also follow Jacob (Jonathan Whitesell), living in Bali and trying to boost his profile as half of a right-wing-influencer duo alongside Ariana (Veronica Long), though his preferred medium is bro-heavy streams, as opposed to the Instagram photos that typically capture CW’s attention.
Naud remains immensely captivating in her role, which seems particularly custom-fit for her talents. (She also designed CW's striking wardrobe.) While the follow-up's screentime balance leans heavily into CW — the first film felt more equally divided between the two women — it still functions as a story of rival investigators, as Madison and CW employ fabricated profiles, social media surveillance, and an apparently unlimited travel budget to chase or evade each other. Then again, perhaps the unlimited budget isn’t necessary. Online personalities possess a talent for gaining access to luxurious locales without paying much, a skill that CW echoes through her more blatant scheming.
The filmmakers behind Influencers seem similarly ingenious in locating beautiful places to visit, though they were likely less nefarious about it. The vast majority of the movie seems to be filmed in real places, providing it a real-world weight that lingers even as many scenes consist of a handful of actors of characters looking at computer or phone screens.
It follows the same logic that made the Bond franchise look so persistently lavish over the years: Yes, big action and special effects can show off large spending, but simply offering a travelogue of sorts to viewers also feels inherently cinematic. This is especially fitting for a story so rooted in the coexisting superficial glamour and try-hard grind involved in producing envy-inducing online content.
All of the characters in Bali, similar to those who were in Thailand in the first film, appear to enjoy access to unbelievably stylish modern bungalows; films exist about lifeguards which don't feature as much overhead swimming-pool footage. These individuals have to convincingly inhabit these luxurious, remote places to highlight the uneasy irony of how frequently each person — even the woman exacting revenge on the influencers’ narcissistic falseness — nonetheless devotes much time under the light of their devices.
Simultaneously, Harder hasn’t authored a screed targeting the vacuousness of online fame. Though it is satisfying to watch CW exploit various online personalities, and a Hitchcockian sense of alignment lets us to hope she evades capture, the filmmaker is somewhat understanding of the key influencer figures. Previously, he tapped into the isolation Madison experienced while on supposedly envy-worthy vacations. Here, the director appears confident that merely watching Jacob at work will make it clear that he’s peddling false masculinity to other gullible men; he avoids turning into a caricature the character further. He even grants Jacob a degree of respect through depicting his genuine loyalty to his partner; he’s a hypocrite, but Ariana is a partner in his hypocrisy, not a victim of it.
The flip side of Harder’s even-keeled presentation means it can sometimes appear as if he’s nodding at bits of contemporary digital culture without investigating them further. This is particularly evident of the way he brings AI into the plot, an intriguing development that lacks the psychosexual kick it should have. The retitled sequel of Influencers could offer devotees of the original expectations of a larger-scale ante-upping, and the film ultimately delivers exactly that, with an appropriately wild final act. But before that, it resembles more a sleek Alfred Hitchcock movie than an wild-eyed, technology-obsessed De Palma-style shocker. Influencers’ extensive use of real-world locations might also be what prevents it from coming across like utter horror. Our society might be saturated with always-online creators, digital deception, and exploitative travel, but reality itself remains present, at least for now.
A gaming industry analyst with over a decade of experience in slot technology and market trends, based in Berlin.