Has Sony done it again? Coming after the box office performance of the hit anime Demon Slayer: Infinity Castle, which grossed in excess of $600 million globally, the latest Chainsaw Man film has officially crossed the $100 million mark worldwide, hitting a global total of over $108 million during its debut. This feature outperformed Black Phone 2 ($12.9 million) in its second week in movie houses, as well as Springsteen: Deliver Me From Nowhere with Jeremy Allen White ($9 million).
Helmed by director Tatsuya Yoshihara, the movie is a direct continuation of the debut season of the Chainsaw Man series. It earned $18.2 million in the U.S. after a robust $5.2 million Saturday box office and $4.5 million Sunday performance. Globally, the produced by MAPPA feature earned $14.7M across 46 Sony markets, pushing its worldwide total to $60.4M via Sony (over $43 million overseas, $18.2M stateside). Official totals are still pending from Sony its official box office total.
Specialist agency White Box Entertainment noted in prior discussions, contrasting the movie's expected results to the anime hit Jujutsu Kaisen 0, which grossed thirty-four million dollars in the North America in 2022 and started with a comparable $18M stateside. The new film's opening frame is in line with that standard, while its $108M international sum is now positioned a bit short of Jujutsu Kaisen 0’s over $166 million total earnings. Even if it doesn't seem possible this Chainsaw Man film will earn the earnings seen by blockbuster the record-breaking Demon Slayer: Infinity Castle, this is still a significant success for Sony.
Sony and its subsidiary Crunchyroll have skillfully used community involvement to boost their leadership at the anime box office. The Reze Arc promotional efforts began at the Anime Expo in LA in the month of July with a discussion featuring MAPPA, exclusive activations, and Pochita-themed pictures, then continued with a notable appearance at New York Comic Con showcasing exclusive clips, fan raffles, and further MAPPA discussions. Additionally, there was an private showing for enthusiasts for general audiences and content creators as well after the last day of the gathering.
This year marks a significant period for anime, and for the company, which has an additional feature-length anime debuting this year in Jujutsu Kaisen: Execution in November.
A gaming industry analyst with over a decade of experience in slot technology and market trends, based in Berlin.