Throughout the previous presidential campaign, the former president courted voters with pledges to lower prices starting on day one. However, after his inauguration, he seemed to pay precious little focus to affordability issues. All that changed after price-fatigued citizens delivered a rebuke at the ballot box. Within days, the Trump administration launched a hastily assembled effort to address living costs. Regrettably, the drive is a disorganized endeavor—characterized by absurdity, inconsistencies, unrealistic expectations, blame-shifting, and misleading statements.
Just two days post-election, Trump began his cost-reduction push with a poorly received remark: “Food prices are way down. All items is way down… So I don’t want to hear about affordability.” These words from billionaire Trump—often associates with other ultra-rich individuals—demonstrated utter contempt for millions of Americans who struggle every time they go the grocery store. In effect, he dismissed their struggles as unimportant, implying they had it wrong about actual costs.
His assertion that everything was “way down” was highly misleading and dishonest. In what way could all costs be decreasing when his cherished tariffs were increasing costs? Recent data indicate banana prices rose 6.9% over the past year, the price of beef went up almost 15%, and coffee prices surged 18.9%—partly because of import taxes on Brazil’s coffee and beef. In the first three quarters, costs increased in the majority of main grocery groups tracked by the government’s price index, such as animal proteins (rising over 4%), non-alcoholic beverages (increasing nearly 3%), and fruits and vegetables (up 1.3%).
Despite the evidence, Trump persists in repeating his big lie about lower costs. Since election day, he has claimed there is “virtually no inflation,” declared “costs have fallen significantly,” and argued “it is far less expensive under Trump than it was under sleepy Joe Biden.” Such remarks ignore the reality that prices overall have unarguably risen after the previous administration. Currently, inflation is running at a 3 percent per year, that’s 50% higher than the Federal Reserve’s target of 2 percent. In another falsehood, Trump claimed that gas prices had fallen to around two dollars, despite government figures show they are $3.19.
Confronted by actual conditions and declining opinion polls, some Trump aides apparently cautioned that his “costs are falling” message portrayed him as dangerously out of touch from typical Americans. A lot of citizens are angry about rising costs following promises of reductions. In response, aides suggested one quick fix: reduce certain import taxes. This sensible idea clashed with the president’s unrealistic claim that new tariffs would not increase costs for US consumers.
As some tariffs being rolled back on coffee, beef, tomatoes, and bananas, Trump will likely announce that he has lowered costs once these products start declining in price. This would be similar to a firestarter taking credit for extinguishing a blaze that he ignited. On another occasion, when addressing McDonald’s executives, he declared that “we are in the peak period of America” and told listeners that “prices are coming down and all of that stuff.” Such statements come naturally for a billionaire to make, but seem insincere to millions of Americans who are struggling—especially when millions risk losing food stamps or rising insurance costs.
According to a recent poll from October, 74% of Americans think the state of the economy are mediocre or bad, while just a quarter consider them good or excellent. A separate survey showed that 61% of Americans say the administration’s actions have “worsened economic conditions” in the country.
The treasury secretary, the president’s top economic official, recently disputed assertions of a golden age. He stated that far from booming, certain sectors of the US economy “have contracted.” The manufacturing sector—which Trump vowed to save—seems to have shrunk for multiple consecutive months and lost around 33,000 jobs since January. Pointing to these challenges, Bessent urged the Federal Reserve to cut interest rates—a move that could help affordability.
Reacting to widespread concern about living costs, Trump proposed a direct payment of “a payout of at least $2,000 a person” not for “the wealthy.” To numerous struggling Americans, this sounds like manna from heaven, but it is unlikely that Congress—already alarmed about huge budget deficits—will approve the proposal. The scheme would likely increase federal spending, push up interest rates, and possibly fuel inflation by injecting cash into the economy.
A further proposed solution for affordability centered on introducing half-century home loans, based on the idea that they could lower housing costs. But, the truth is that 50-year mortgages would do little to lower monthly payments—often cutting them by just $100 or $200 each month. The downside is that these loans could significantly increase the overall cost borrowers pay and hinder their accumulation of equity.
In their cost-cutting effort, Trump and his team have once more pointed fingers at the previous president for financial challenges, such as rising prices. Officials stated they “faced a mess from Joe Biden” and were “addressing the prior administration’s price hikes.” This is unfounded and untruthful claims. In reality, Biden left a robust economic situation, with low price growth, economic growth strong, and unemployment low. But, Trump’s policies—particularly import taxes—have resulted in an economic mess, pushing up prices and slowing GDP growth.
Per an economist, lead analyst at Moody’s Analytics, numerous regions are experiencing economic decline, with their conditions worsened by the administration’s trade policies. Zandi worries that if large states such as California and New York tumble into recession, the nation could face a widespread recession. During recessions, consumers generally possess reduced funds to spend, and inflation often falls. Unfortunately, with the highly-touted affordability campaign probably ineffective to hold down prices, his most effective “tool” for achieving increased affordability might end up pushing the nation into recession—a scenario that struggling Americans cannot handle.
A gaming industry analyst with over a decade of experience in slot technology and market trends, based in Berlin.