During recent Reform UK media events, two very distinctive figures can often be spotted in the forefront: the near-white locks of party policy chief Danny Kruger and the styled blond hair of senior adviser James Orr.
Beyond shaping the policy programme for what might become the UK’s future administration, the duo have something else in common. Both are deeply committed believer who found religion in later life, and possess trenchant views on social issues such as abortion and the family.
The MP Kruger, who defected from the Conservatives, and Orr, a Cambridge academic, are members of the advisory board of a conservative policy group known as the Alliance for Responsible Citizenship.
Another member is Paul Marshall, the investment tycoon who controls GB News and the conservative Spectator magazine. He is also a practising Christian.
“Religion, specifically Protestant evangelism, has in recent decades been a key characteristic of US rightwing politics,” its followers forming the bedrock of Donald Trump’s support.
There are some links. Orr is sufficiently close to JD Vance that he has hosted him at his family home. Orr is also active in the NatCon movement, which has connections to the American faith-based populist world.
However, direct comparisons quickly break down due to a basic issue of numbers. While surveys indicate that close to a quarter of US adults are evangelical Christians, the proportion for the UK is roughly one-tenth of that at the very most.
There is another important factor to consider. While US evangelicals tilt strongly to the right, recent surveys by the UK’s Evangelical Alliance indicate the wider picture here is quite different.
Research of nearly 1,500 evangelicals shows Labour in the first place with over a quarter backing. Reform and the Liberal Democrats are level on 20%, with the Conservatives on 18%.
Other questions reveal backing from evangelicals for more generous welfare payments, but also significant concern about plans to legalise assisted dying.
“Among evangelicals there can be a gap between opinions, particularly regarding social issues, and how people vote,” said one advocacy head. “As an instance, someone might have a strong opinion on abortion, but they don’t see voting as likely to lead to change.”
Evangelism is present in parliament, including all-party prayer group meetings. But it is a phenomenon present on the political left, with figures like Kruger balanced out by Tim Farron and the Labour Party Member of Parliament Rachael Maskell.
She has been explicit about how her beliefs informs her politics, notably on issues such as poverty.
“Ethical fairness was ‘a big part’ of the party's ethos,” Maskell argued. “It’s part of our foundations, how we think about disparity in society, ensuring we have a fair framework.”
There is, however a different and newer side to religion in UK politics, one influenced by US concepts of faith-based nationalism.
The activist Tommy Robinson has begun to present himself as explicitly Christian, although much of this is done as a counterpoint to Islam.
Similarly, Nick Tenconi, who leads the UK branch of Turning Point, posts social media messaging about the country needing to “re-embrace Christianity” combined with anti-Islam content.
In a dramatic display of this, a linked Christian nationalist group called King’s Army marched in formation through Soho, a location seemingly chosen as it is the heart of London’s LGBT community.
All this remains, however, relatively marginal in UK politics. While commentators sometimes portray certain figures as financial backers of American-style religious politics, friends maintain they are little more than observant believers who are strongly opposed to any politicisation of faith.
He has been not averse to occasional off-piste language, for example using a speech to censure what he said was a younger generation influenced by a blend of ideologies.
“In the UK you do have some Christian nationalists, but when it comes to politics it tends to be a sort of Christian nostalgia, linked to our historical character,” noted an analyst.
A parliamentarian of faith with conservative views noted that while the issue of assisted dying had united MPs with faith, any connections beyond that felt limited.
“I certainly don’t get the sense of much of an organized faith-based lobby,” they said. “In my view, my faith is more a foundation for what I personally hold. And here, religion is not particularly a decisive electoral issue.”
A gaming industry analyst with over a decade of experience in slot technology and market trends, based in Berlin.