Coach Emma Coates Exits the Young Lionesses Role to Take Helm at NWSL's Bay FC

In a significant career move, the 34-year-old coach has left her position leading the England WU23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Coates succeeds Albertin Montoya, who was at the helm of the California club during its first two seasons in the top-flight American league. Montoya had revealed in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.

“It has been a privilege to serve my time with the FA,” remarked Coates. “The experience has been formative both on and off the pitch. I am now prepared and eager to push myself in a fresh challenge.”

Coaching Pedigree

Since taking charge in 2023, Coates guided the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Accompanying her to the United States is her England assistant, Gemma Davies, a former Aston Villa manager in the WSL.

The club's chief executive, a one-time Football Association technical lead, spoke highly of Coates's abilities: “Emma is not only an superb manager, but she also has a proven track record of elevating athletes to succeed on the biggest stages.”

“Her leadership qualities are exceptional of people and culture and has the football vision we were seeking,” she continued.

Club Context

The club experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before facing difficulties to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their next chapter. They have played a key role in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly influenced the development of many young players who have gone on to become senior Lionesses,” he added.

Pathway Success

After succeeding Mo Marley in 2023, Coates has been integral to the advancement of several players to the England senior side, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for successors to fill the roles has already commenced, as the FA looks to continue the progress of the WU23 program in the seasons ahead.